Identity, websites and decks for the ecosystem
A product that does not exist yet has to look like it already works
An ecosystem that does not exist yet. Visual identity, websites, two apps and presentations for two different audiences. The job was to show the idea, since the interface did not exist yet.
- Visual identity
- Web and mobile
- Decks
What I did
I owned the visual side of the whole ecosystem. The identity, the direction websites, the look of two apps, the 3D objects and the presentations.
There were two presentations. One for investors, one for the network. Different conversations, so a different order of spreads and different emphasis.
The hard part was not the layout. The product does not exist yet and there is nothing to show, while decisions get made from these slides.
CIX
Cyber Index Technology is building an ecosystem around cryptocurrency. An exchange, an index, an accelerator, a launchpad, an academy.
All of it on paper, and the task was to attract investors. Hence the presentations.
The plan went in steps. First the website, then CIX TAP, and only then CIX AR.
CIX TAP
A clicker inside Telegram, the first product that actually shipped. It gathered the audience that would later be shown the game.
Mechanics, screens, states, plus creatives for social media.
See the CIX TAP case
CIX AR
Roughly like Pokemon Go, except instead of monsters there is real cryptocurrency scattered across real places in the city. On top of it the CIX token and a referral programme.
At the time of the presentations the mechanic did not exist yet. No demo, no screenshots, not even a precise description of the gameplay, and it still had to be told. Hence the bet on 3D.
The guidelines came first
Before any development we put together the visual identity. The mark, the palette, the typeface pair, how the gradient and the glow behave, and the media from a flag to a street sign.
Everything after that was built from these pages, the presentations included.
Websites for every direction
The ecosystem grew product by product, and each one needed its own entry point. The company site, direction pages, landings for launches.
The presentation for the network
This deck is about the product itself and the market under it. What the game is, how it works, who to sell it to and why.
So half the spreads go to the mechanics and half to the numbers of the augmented reality market. Twenty-one spreads.
The presentation for investors
This deck is about the ecosystem around the game and the product line with launch dates.
The game is just one spread here, next to the exchange, the index, the accelerator and the academy. Fourteen spreads, made in two languages.
The financial model, the tokenomics and the legal details are not here, they stay closed.
Both decks are built with one device. Every spread is a built frame. The object in the centre, the text to the side, the colour of the object bleeding into the background.
It costs more to make, but the product is unfamiliar and attention has to hold on every slide right to the last.
The referral dashboard
The economy from the presentations had to exist for real. Finance on the left, the partner program on the right.
The difficulty is all in the states. An operation has five of them, and one glance should tell you whether you lost money or are simply waiting.
The CIX company deck
The broadest of the three. About the company itself. Who they are, what already exists, where it goes next.
Every product of the ecosystem sits side by side here, from the clicker to the exchange and the accelerator. Along with what the company does beyond products. The community, the webinars, the trips.
The conversation is even, without jumps, so the palette is the same across every spread. The other two work differently, there the colour shifts with the subject. Twenty-one spreads.
