The crypto strand
NEOMAAA Crypto
The second strand with a site of its own. The same challenge mechanic, a different audience and a different delivery, down to the colour.
- Web design
- UX/UI
What it was
The second branch, built the same way as the futures one and set apart by colour: gold instead of purple. Challenge phases, plans and balances, market data providers, press mentions, FAQ.
One mechanic, different languages. The rules and the arithmetic are shared with the main product, while the styling is built for its own audience: crypto has a different one, and its creatives follow.
Type and logo
Its own pair of typefaces: Druk LCG for the large headlines and TacticSans for everything else. Plus a gold palette and its own version of the logo.
The display face is shared with futures, the text face is not. Druk keeps the branches related, the second typeface gives each its own voice. The logo follows the same rule: the same mark, its own wordmark and its own colour.
One product, but people arrive from different directions: crypto advertising lives in its own channels and speaks its own language, futures advertising in others. Send both audiences to one page and the thread breaks. Colour holds it from the first ad to the payment, and it costs exactly one repaint, because the arithmetic and the rules underneath are shared.
The page in full
The landing as a single sheet, so you can see its shape and its length. It is not meant to be read here; the screens below do that.
The hero
The promise up front: we fund, you trade. Bitcoin in the middle so the market is clear at a glance.
Creative carousel
Promotions and news right on the first screen. The crypto audience lives on news, and a moving strip works better here than a static banner.
Press mentions
On a market full of dubious platforms this is the first argument that the company is real.
How it works
Four steps from picking a plan to being funded. The same device as on futures: a challenge looks long until it is laid out.
Plans
Challenge type and account size on toggles, three phases with their rules below, and an add-on calculator. Everything adds up on the spot.
Volume and data
The largest account as a headline number, next to the market data providers and the Trustpilot score. Three different arguments in one screen.
Advantages
A tile of four: asset choice, Binance liquidity, round-the-clock trading, an in-house dashboard. Each with an explanation under the headline.
The call
The button repeated before the analytics section, because anyone who has already decided will not scroll further.
Analytics
Own material and press mentions. The same thing as in the header, but at length: the company lives in the news, it does not only sell challenges.
Questions
Common questions right on the page, answering the rules, the leverage and how this differs from an ordinary challenge.
Support
Six channels in one screen: WhatsApp, Discord, email, live chat, phone, support centre. In crypto the requests arrive around the clock and from everywhere.
The footer
Navigation, legal links and the disclaimer. A financial product must carry one, and it takes up half the footer.
Mobile and tablet
And people arrive on a phone. Every screen is worked out separately for mobile and tablet: the news carousel narrows to a single card, the three challenge phases stack, and the six support channels fold into two rows.
