The futures strand
NEOMAAA Futures
A separate site for the futures strand. The same challenge mechanic as the main product, and a completely separate visual language.
- Web design
- UX/UI
What it was
Futures is not a separate product but a separate branch of the funnel. Its own page with its own structure: how the challenge runs, plans and balances, platforms, a comparison with competitors, FAQ. It leads to the same place, buying a challenge.
The calculator barely changed, the visual language changed completely. The rules and the arithmetic are shared with the main product, while everything the eye meets was rebuilt.
Type and logo
Its own pair of typefaces: Druk LCG for the large headlines and Halvar Breitschrift for everything else. Plus a palette and a version of the logo made for the strand.
The logo separates the two branches. The same mark, but its own version and its own wordmark: futures must not be mistaken for the ordinary prop product, in a feed or in a site header.
Purple here is not decoration but a marker of the branch. You see a creative in this colour, land on a page in the same colour and buy. Continuity from the ad to the payment: at every step you can see you arrived where you were going, and you do not have to check whether this is still the right site.
The page in full
The landing as a single sheet, so you can see its shape and its length. It is not meant to be read here; the screens below do that.
The hero
The promise and the three numbers a trader decides on: profit split, time to trading, support.
Why us
Advantages as tiles of different sizes. The large ones carry what decides, the small ones finish the case.
Four steps
The path from choosing an account to being funded. A challenge looks long until it is laid out in steps.
Plans
Account and plan on toggles, the terms table beside them. All in one screen, with no trip to a separate page.
Platforms
Logos on a strip: there are many platforms, and the length of the list matters more than any single name.
Against the competition
Two columns side by side. The same device as on the main site, and it works the same way here.
The call
The button repeated before the FAQ, because anyone who has already decided will not scroll further.
Questions
The five most common right on the page, the rest on their own.
Community
Discord with member counts. In prop trading a living community is an argument in the decision.
The newsletter
For the ones who did not buy today: an email address in exchange for early access to promotions.
The footer
Navigation, legal links and the disclaimer. A financial product must carry one, and it takes up half the footer.
Mobile and tablet
And people arrive on a phone. Every screen of the page is worked out separately for mobile and tablet: long rows stack, the terms table unfolds into cards, and the competitor comparison stops being two columns.
