A full-cycle offline event
Trader's Day
Offline meet-ups for traders in Latin America. A full cycle from the poster and the mascot to the speakers' decks, the merch and the on-site build.
- Event design
- Presentations
What it was
A series of offline meet-ups for traders in Latin America. Speakers on stage, stands and handouts in the room.
The whole cycle was mine. The poster, the mascot, the speakers' decks, merch, the collateral on site. Not a single task but everything the eye meets at the event and around it.
Three versions of the poster
The event poster was remade three times, and each time for an outside reason. Not one of those rebuilds happened on a whim.
The first was rejected: 'it looks unserious'. Too colourful, nobody will come. The objection sounded like taste but was about trust: people decide whether to travel to a meet-up by whether it looks serious.
The second was built on settled branding. By then the ecosystem's visual language had stopped swinging, and the poster had something to stand on.
The third came from the CEO: 'people cannot tell which country this is in'. Flags went into the background. The event travels between cities, and someone scrolling has to see in a second whether it is their city.
Mascots
Each event got its own mascot. The colour and the character changed from one event to the next, while the mark, the typography and the styling stayed shared.
That way the series is recognisable without repeating itself. Someone who saw the last announcement recognises the format instantly, and the new event still does not look like a reprint.
Event merch
Merch made for the event on top of the general NEOMAAA line: apparel, handouts, on-site collateral, press walls.
From here on it is a production pack. The sheets carry dimensions, because they go on to print and build, and a wrong size costs money and time.
The speakers' decks
The pull-back shows how many of them added up across all the events.
Three before and after examples
Every speaker sent their own deck. Almost always in a state you could not put on a stage.
Rebuilding a talk out of someone else's material and fitting it into the event's language is a separate job, and one the programme never shows. Three typical cases.
Only text was sent. Translation, choosing a subject for the illustration, the slide built from nothing.
The person had already attempted design. Assembled in Canva as far as their eye allowed, stock watermarks included.
Everything at once on one slide. Certificates, expensive jewellery, past employers, sums earned. We took the description, added a short interview and made a readable slide, and the achievements moved later into the deck and were handled with restraint.
The slides
Every talk was brought to one language: a shared grid, typography and handling of photography and backgrounds, with each speaker's own content inside.
How it looked
Shot at three of the events: the stage, the stands, the handouts, the people.
Everything above reached these rooms. The poster became a billboard, the mascot a banner, the press wall a structure, and the deck the thing behind the speaker's back.
