The media strand
Trader’s Hub
Where Academy and Talk ended up together. Podcasts with traders and people who move the market, and a cover for every single episode.
- Graphic design
- Social
Part of the NEOMAAA ecosystemWhat it was
NEOMAAA is an international prop firm, and Trader’s Hub is its media arm. Academy and NEOMAAA Talk were folded into it, it got a site of its own, and the channel stayed on for podcasts.
Episodes go out on a schedule, and every one needs a cover. New guest, new topic, and the channel still has to be recognisable from the first frame in a feed of recommendations.
Episode covers
One format, different contents each time: a shot of the guest, a big line out of the conversation, the topic. In Spanish, because the audience is in Latin America.
The headline is the bait. "They made me believe I was worthless." "I was born poor, and trading changed my life." In a YouTube feed an episode is competing with everything at once, from the news to music.
How many there are
A screenshot of the board, so you don’t have to take the number on trust. There are hundreds of episodes and each one has its own cover.
Every one is made by hand. I pull the frame out of the video, cut the guest out, bring the colour into line with the rest of the channel, and in places repaint with a neural net while making sure the face still belongs to that person.
Spanish is a story of its own. Neither I nor the team speak it. To get one line onto a cover we run the whole conversation through a translator first and work out which line is even worth using.
The site itself
The channel isn’t all of it, the direction has a site as well. It became necessary once Academy and Talk were folded together: streams, mentors, courses, shorts and podcasts all lived in different places, and a viewer needed to find them in one.
The landing page as one sheet, so you can see its shape and how long it runs. There are a lot of sections, and the order matters more than the styling: it takes you from what people are watching right now to what they could take up next.
First screen
The name of the community and one line about what it is. There is nothing to sell here, so the feed comes straight away instead of a button.
Announcements feed
Fresh episodes and streams tagged by where they come from, Academy or Talks. Right on the first screen, because that is what people come for.
Trading Hub TV
Broadcasts with hosts. A large card for the live session, with a list of formats beside it: market breakdowns, workshops, conversations with viewers.
Past streams
What has already aired, three cards with dates. A live session doesn’t run every day, and between them the section still has to hold up.
Mentors
Faces and names. For a media project trust rests on people, and promises count for little, and this is the only section with portraits.
Academy
Here it became a section of the site. A cloud of topics up top instead of a list of courses: there are two dozen of them, and people arrive looking for their own.
Courses and e-books
A card carries the level, the author, the duration and the languages. Languages are marked with flags, because some of the material exists only in Spanish.
Become a mentor
A full-width band between sections. The one place where the site asks for something, addressed to people ready to run a course or a stream themselves.
Shorts
Vertical clips in a feed, the way social platforms show them. These are reviews and reactions from members, the same trust in the viewers’ own voices.
Talks
The podcasts the whole thing was built around. Formats of the conversations on the left, the episodes themselves on the right, with the same covers they carry in the YouTube feed.
About the community
Text about this being an independent community, the mission in its own column, and social links. The logo sits centred between them.
Footer
Legal links and the CFD risk disclaimer. The project is a media one, but it stands next to a prop firm, and the warning is mandatory.