Dmitrii Tuvakov
RUCV
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Collections that made it to real people

Merch

Apparel, giveaways, packaging and handouts for events. Put together as collections around a season or an occasion, and taken all the way through production.

  • Merch
  • Print
  • Graphic design

What it was

Merch came in collections, built around a season or a particular event. Nothing here is a one-off. Inside a collection the same rules hold throughout: where the mark sits, how colour behaves on fabric, what happens on the packaging.

All of it got made. The gap between a layout and something you can hold matters here: printing on fabric, sizes, seams and the allowance around them all change the artwork, and you have to plan for that before you draw it.

NEOMAAA merch: a t-shirt, a cap, a tote, a bottle and a bag carrying the brand mark

The core range

The permanent line: apparel, headwear, bags, drinkware, odds and ends. One mark, one palette, so pieces from different production runs sit next to each other and still read as one set.

Whatever it’s printed on sets the rules. The mark behaves one way on fabric, another on paper, another again on metal and plastic. Each of them has a written rule for how the mark sits and what you’re not allowed to do to it.

  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range
  • A NEOMAAA merch item from the core range

The summer collection

A seasonal collection with a mood of its own: lighter, more about time off than the core range.

A seasonal piece doesn’t get to ignore the system. The palette and the styling change, the mark, the placement and the rules for each material don’t, so the collection still reads as part of the brand.

  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection
  • A NEOMAAA merch item from the summer collection

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