Dmitrii Tuvakov
RUCV

HEAD OF DESIGNPRODUCT DESIGN LEAD

TUVAKOVDMITRII

18 Years Building Complex Products and Leading the Team

Fintech, trading, manufacturing. Interfaces dense with data, rules and roles: I set the product architecture and the visual language, then lead the team that scales it.

Download CV

Work below

HEAD OF DESIGNPRODUCT DESIGN LEAD

TUVAKOVDMITRII

18 Years Building Complex Products and Leading the Team

Fintech, trading, manufacturing. Interfaces dense with data, rules and roles: I set the product architecture and the visual language, then lead the team that scales it.

Download CV

01 / Why I get called

The crisis designer

An engineer who learned to draw

Two situations bring me in: nothing exists yet and it has to be built from scratch, or everything is broken and the fix was needed yesterday.

Six projects in a row started with no spec

Domain knowledge has to be dug up first: a month of talking to traders, six months inside a glass factory.

The engineering background helps: I read code, take apart technical requirements and translate them for the design team. I stay a playing coach: when it is needed I close the UX/UI and the critical production work myself.

02 / CV

Experience and focus

Download CV RU EN
Product
Product Design · UX Architecture · UX/UI Design · Product Discovery · Product Strategy · Design Systems
Leadership
Design team · Zero-to-One products · Cross-functional work · Stakeholder management · End-to-end delivery
Tools
Figma · Photoshop · Illustrator · ChatGPT · Claude · Midjourney · Nanobanana · Seedreams
  • 2024 — presentNEOMAAA

    International fintech and proprietary trading ecosystem: prop trading, crypto products, brokerage, an education platform, media and offline events.

    Head of Design / Product Design Lead

    • Built the company’s design function from the ground up: the company was still forming and needed a visual system, websites, product interfaces, decks, social assets and event materials.
    • Defined the core visual identity and kept adapting it to fast-moving business priorities; the team went through several rebrands and design system updates.
    • Designed UX/UI across the whole product ecosystem: websites, landing pages, CRM and internal tools, the education platform, prop-firm pages, brokerage services and individual trading products.
    • Contributed to new business directions: prop trading challenges, futures, crypto trading, the brokerage site, the education platform, YouTube and podcasts, events and content products.
    • Worked with incomplete and unstructured requirements: calls with the founder, copywriters and the team, breaking down tasks and shaping site and product structure.
    • Led the design team: allocated work, ran reviews, mentored junior and middle designers, and kept visual and product design quality consistent across every direction.
    • Set up design support for international events in Latin America: speaker decks, visual materials, venue branding and supporting marketing.
    • Ran high-volume content production: social creatives, dozens of decks, YouTube and podcast assets, advertising and product visuals.

    Key achievements

    • Contributed to an ecosystem serving an international audience.
    • Mentored several junior and middle designers to fully independent work.
    • Owned the visual side of the media products: youTube channel, Discord community, Instagram.
    • Team of up to 8 designers
    • 2,000+ materials and creatives in a year
    • 100,000+ usersNEOMAAA ecosystem, early 2026
    • 83 countries
    • YouTube 23.3k subscribersTrader’s Hub channel, August 2026
    • Discord 7k · Instagram ~20kNEOMAAA media, August 2026
  • 2022 — 2024GSI Global Team

    Full-service international event agency: large-scale events, exhibition stands, merchandise, presentations, venue branding and visual production.

    Design Lead

    • Led the visual direction of international events, coordinating designers, illustrators, layout specialists, 3D artists, developers and external contractors.
    • Designed presentations, venue branding, exhibition stands, merchandise, print and complete visual systems for events.
    • Delivered projects for 1win, Sber, Kaspersky, G-Fest, ACA and other clients.
    • Contributed to major international events, including a large-scale project in Dubai with extensive sponsor branding and collateral.
    • Developed materials for government and financial organisations, including digital-currency presentations for the central banks of Libya and the UAE.

    Key achievements

    • Coordinated cross-functional teams under tight deadlines and evolving requirements.
    • Contributed to events at international scale.
    • Teams of up to 20 specialists
    • Dubai, up to 9,000 attendees
  • 2021 — 2022Steklo24

    A manufacturer of custom glass and mirror products.

    Product Designer

    • Designed a complex B2B/B2C ordering platform with several user roles: customer, interior designer or contractor, manager, on-site surveyor, delivery and installation.
    • Immersed myself in production: machines, cutting and finishing methods, material limits, bevelling, thickness, logistics and installation.
    • Designed the end-to-end journeys: ordering, pricing, technical drawings, manager and surveyor workflows, including tablet-based calculations on site.
    • Delivered the company’s visual package: website, product interfaces, brand materials, social and marketing.

    Key achievements

    • Built the architecture of a product where e-commerce, manufacturing logic, pricing, field measurement and internal workflows all meet.
    • Five user roles
    • ~30% of Moscow production capacitythe client’s own estimate
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  • 2020 — 2021Qubit

    International fintech/crypto platform with a worldwide office network.

    Lead Designer

    • Led the company’s design function, owning every brand touchpoint: product materials, marketing, websites, events, merchandise and internal communications.
    • Coordinated the design team, allocated work, set the visual direction and maintained quality across all initiatives.
    • Designed websites, presentations, social content, advertising, international conference branding, offline events and the Basecamp education programmes.
    • Produced materials for an international office network, adapting part of the content into other languages.

    Key achievements

    • Kept one visual language across every channel, from digital products to large offline events.
    • Supplied an international network of offices with localised materials.
    • A network of ~50 offices
    • Localised into 16+ languages
    • Events up to 2,000 attendees
  • 2013 — 2020SEOSINTEZ

    Full-service digital agency: websites, landing pages, prototyping, design and online marketing.

    Senior Web Designer / Head of Design

    • Designed hundreds of websites, landing pages and marketing assets for clients across a wide range of industries.
    • Dug into each client’s business from minimal input: gathered requirements, shaped the visual concept and carried projects through to delivery.
    • Worked closely with developers, front-end engineers and marketing specialists.
  • 2008 — 2013Freelance

    Working independently with clients in the early stage of my career.

    Web and print design

    • Ran projects from brief to delivery: websites, print, marketing materials and visual concepts.
    • Built a foundation in project ownership, client communication and production discipline.

03 / Work

Start with NEOMAAA

04 / How I work

The practices I lead the team with

I almost always get juniors. The team grows from the inside, because nobody hands me one ready-made, and everything below follows from that.

The mechanics

  • A copy next to it

    I do not edit someone else’s file

    I make my own version alongside: here is yours, here is mine. The person sees the difference themselves, faster than any explanation, and the work stays theirs.

  • Three kinds of correction

    Say it, walk through it, or show it

    Words when words are enough. A call with a proper walkthrough when the file shows a gap in knowledge. Hands-on when the change is hard to explain.

  • The “finish it” mode

    Two people in one file

    We hand the layout back and forth: copy, edits, check, someone finishes it off. That is how deadlines get met that neither of us would meet alone.

  • A place to speak

    A designers-only chat

    Any topic, with no other departments watching. Plus a private channel with each person: time off, overtime, admitting they are stuck. None of it leaves the room.

  • I take the hit

    It reaches me first

    When other departments come after the design, they talk to me. If my people made the mistake, I deal with it and do not hand anyone over.

  • Come straight away

    A mistake is cheaper than hiding it

    The rule came from someone staying silent for three days about a problem the whole team depended on. Skill had nothing to do with it: the silence did.

Three interviews with teammates

  • Gleb Ganenko
    @DesignMain

    Gleb Ganenko

    Designer, NEOMAAA

    Junior → senior, seven years together

    What did you learn over these seven years?
    Deep typography, design thinking, and 90% of my technical knowledge about building websites and apps.
    What did I do on the projects?
    He ran all client communication, “translated” their vision into plain language, and made the creative, technical and stylistic calls.
    What was hard?
    A difficult character at times. Otherwise there is nothing to add.

    Seven years together. Joined as a junior, now works at senior level: I review the files, but corrections are rarely needed.

  • Senya
    @s3nya00

    Senya

    UX/UI, another company

    Junior → mid, changed career track

    What could you not do before we started working together, and what changed?
    Working with neural networks, plus I saw the pipeline used in web. After that I wanted to become a UX/UI designer, and I am moving into that team right now.
    What is the one thing I explained that stayed with you?
    The rule about pairs of nearly identical pictures: the difference between an original and a fake adds up from small details. Plus how much soft skills and teamwork matter.
    Why do you still write to me from your new job when you get stuck?
    Your experience: you know how to support and explain clearly while staying unbiased.

    Left for another company and moved into UX/UI there. Still writes when she gets stuck on a task.

  • Valeria
    @Valeria_V29

    Valeria

    Design management

    Junior → mid, came in with little experience

    How did the feedback feel?
    Even when I made mistakes, I never got feedback that would make me lose faith in myself.
    What about overtime?
    It was clear that nobody was pushing us to overwork.
    What happened when other departments came after the design?
    You always defended our decisions and never let the team’s work be dismissed.
    What got in the way?
    You did not always notice your own mistakes or other people’s, while I got called out for the same things.

    We worked together at NEOMAAA. Joined as a junior with little experience: got a grip on typography and layering, and learned to defend her decisions.

06 / About

An engineer by first profession

Four programming languages by the end of school. I still read code but do not write it. That is enough to speak the same language as engineering and translate requirements for designers.

At home, a smart house with 40 devices, routers reflashed over UART, self-hosted VPN servers, wiring and low-voltage work done by hand.

ITMO University, optical engineering. Russian native, English intermediate. I design for markets whose languages I do not speak. Which means I rely on a system where a native speaker’s instinct is missing.

07 / Contact

Get in touch